Survey and documentation of Gond-Baiga tribal art, Jaisalmer jewellery and terracotta, Ramgarh terracotta and Zardozi craft, along with articles and books on folk tribal painting, Bagh hand block printing and Gwalior stone craft.
CraftEarth since 1996
Building CraftEarth from an idea to a brand.
What began as a simple art and craft gallery in Gwalior gradually evolved into CraftEarth: a home decor, gifts and handicrafts brand built with passion, creativity and technology.
From creating products to building systems, managing inventory to serving customers, every step of this journey has been a lesson in resilience, innovation and growth.
30
years in 2026
2
retail stores
5000+
product designs
80,000+
products managed
About the founder
Dr. Vijay Chawla built the foundation with art, research and craft knowledge.
CraftEarth’s roots come from Dr. Vijay Chawla’s lifelong work in fine arts and Indian craft traditions. With an M.A. in Drawing and Painting, a 5-year National Diploma in Fine Arts, and a Ph.D. from Indira Kala Sangeet Vishwavidyalaya, Chhattisgarh, his academic and field experience shaped the brand’s respect for artisanship.
Organized design and technical development workshops for Madhya Pradesh Handicrafts and Handloom Development Corporation and Development Commissioner (Handicrafts), Ministry of Textiles.
Served on National Award selection committees for craftsmen, contributed to Shikhar Samman selection, and was accepted as a Ph.D. supervisor.
Our story
In 1996, the journey began as Gallerie Select.
Dr. Vijay Chawla started a gallery to showcase handicrafts created by artisans from different parts of India. Named Gallerie Select, it became one of Madhya Pradesh’s largest handicraft outlets, spread across more than 4000 sq. ft.
In 2014, his son joined the business after completing B.Tech. in Computer Science. Together they began building the next chapter of the company as CraftEarth, later registered as a brand in 2019.
Crafted with passion
A journey of learning.
Every product, store and system was built to make discovery easier and shopping more reliable.
The evolution
From a local gallery to an omnichannel presence.
Started as an art and craft gallery
Gallerie Select opened in 1996 to showcase Indian handicrafts and artisan-made products.
Expanded as a large handicraft outlet
The store grew into a 4000+ sq. ft. destination for customers across Madhya Pradesh.
The next generation joined
In 2014, technology and retail experience came together to shape a more modern brand.
CraftEarth was registered
In 2019, the company moved forward with a clear brand identity and wider product direction.
Expanded to multiple channels
Offline stores, online shopping and marketplace presence now work together as one ecosystem.
Big announcement
CraftEarth’s second outlet is open now in Gwalior.
The new outlet brings CraftEarth closer to customers looking for home decor, gifts and handicrafts in a premium retail environment. It is a space to see the brand in person, understand the finish of products, and experience the trust behind the online store.
Visit the new outlet
Rajendra Enclave, Sachin Tendulkar Marg, opp. Golden Lotus, near DB City, Gwalior
Integrated ecosystem
A retail brand supported by technology.
Website, mobile app, inventory and billing, offline stores and centralized management now work together.
Website
Online discovery
Mobile app
Shopping on the go
Inventory & billing
Managed systems
Offline stores
Physical trust
Marketplaces
Wider presence
People and process
Behind the brand is a team, a workshop and a complete retail system.
CraftEarth believes in equality, trained employees, local families, quality, on-time delivery and a home-loving team culture. Different backgrounds come together here as one team.
Core members
A team built on equality and shared responsibility.
The workshop
Where ideas and local effort begin.
Assembly line
Where parts combine into finished products.
Warehouse
Where products are stored and kept ready to dispatch.
The store
Where customers experience the full display in person.
Why customers trust CraftEarth
Rooted in fine arts, Indian craft and customer satisfaction.
CraftEarth believes in going beyond what is promised. The tagline “crafting your curiosity” reflects the creativity and dedication behind the brand: a wide variety of customised and handcrafted articles for gifts, decor, mementos, clothing and more.
Connect with CraftEarth